- Snap (or more formally, but less commonly Jounce)
"Chaps, it's all about change. We should try to create a platform that will allow our customers to capture information and predict and report the outcomes of future changes. It's a database of changes, or a ChangeBASE."
"Yep, all cleared away. Now this is something you can really BASE your work on. Yes, a good strong BASE for you now...."